Manufacturing Leadership

The small serving big

Posted on 4 Apr 2014 by Callum Bentley

Professor Tim Baines from the Aston Centre for Servitization Research and Practice shows that you don’t have to be the biggest fish in the pond to offer the best service and create new relationships with your customers.

How may I serve you?

Is servization a growing characteristic of UK manufacturing? How does a company become servitised and who does the model apply to? Professor Tim Baines of Aston University’s Centre for Servitization Research and Practice explains.