Embracing a service-based approach has been a priority for many manufacturers this year, as it can boost and/or open new revenue streams and help strengthen customer relationships. Here are The Manufacturer’s top servitization stories of the year!
If you’re a large or midsized manufacturer, chances are you’re already piloting new digital manufacturing technologies. As productivity pressure piles up and new solutions become available, it can be hard to know where to best focus your efforts.
The term “the experience economy” was coined in the 1990s to describe how customer experiences would become the main competitive battleground for companies. Today, we find ourselves in the middle of this new economy. In order to survive, companies now need to focus on “experience innovation” and increase their customers’ involvement in their innovation process.
The way manufacturers talk about servitization these days, you’d think it was something new and shiny, but it’s as old as razor blades. Nick Peters reports on the background of offering Products-as-a-Service.