Technology and Innovation

Why the customer drives innovation in the experience economy

The term “the experience economy” was coined in the 1990s to describe how customer experiences would become the main competitive battleground for companies. Today, we find ourselves in the middle of this new economy. In order to survive, companies now need to focus on “experience innovation” and increase their customers’ involvement in their innovation process.

Getting practical with design thinking

Good idea concept crumpled paper ball lightbulb on blackboard - creativity design thinking innovation - image courtesy of Depositphotos.
Paul Stead still can’t believe just how inept politicians are when it comes to the value-add that creativity brings! So, as a small counterbalance to a world of candyfloss commentary and value-free advice he shares some hard-earned, real-world tips on documentation, team working – and creativity.