Britain’s oldest manufacturing firm launches its first online store

Whitechapel Bell Foundry, Britain’s oldest manufacturing company has cast and sold bells to Britain and beyond since 1570. It is now ringing in the changes by launching its first online store, selling handbells and doorbells direct to the consumer.

The east London foundry has set up a store using the Swedish service Tictail, a startup that began 18 months ago in Stockholm and already runs 30,000 stores worldwide. Tictail, lets business owners set up online shops free of charge.