Boss of R&R Ice Cream says keep cool and focus on the future

At the Yorkshire Mafia Conference, Lambert explained that in order for organisations to survive and then thrive they must be inclusive; encouraging engagement and loyalty from colleagues, investors, suppliers and customers.
At the Yorkshire Mafia Conference, Lambert explained that in order for organisations to survive and then thrive they must be inclusive; encouraging engagement and loyalty from colleagues, investors, suppliers and customers.

James Lambert, CEO of R&R Ice Cream, Europe’s largest own-label ice cream manufacturer, believes that it takes a three year strategy to succeed in business and companies, even those in mature markets like ice cream, must focus on the future.

Providing advice and guidance to an audience of more than a hundred delegates, Lambert took to the stage as a key note speaker at the North’s leading business to business event – The Yorkshire Mafia Conference.

Emphasising the importance of growth and having a firm strategy in place, Lambert also explained that in order for organisations to survive and then thrive they must be inclusive; encouraging engagement and loyalty from colleagues, investors, suppliers and customers.

Lambert commented: “When it comes to business, planning isn’t enough on its own. A three year strategy is needed if a company is to see real growth. Long term success needs to be championed by stakeholders, as well as those running a company. Success can be derived from a strong support network, which in turn builds brand confidence and is bolstered by performance.”

He added: “This support network should be kept informed and enthused. Business owners shouldn’t be afraid to share numbers with people, and more importantly, the organisation’s vision should be shared. If shareholders, your team, suppliers and consumers don’t believe in your organisation, then there’s no future for the company.”

Providing a brief outline of R&R’s history over the last 30 years, and how Lambert has shaped the company to become one of the largest manufacturers and distributors of ice cream in Europe with over 3,000 members of staff and a turnover of over Eu600m, he also gave an insight into how he has taken his own advice to turn passion into profits.

Giving further insight Lambert explained that the R&R manufacturing facility in Leeming Bar, North Yorkshire, has agreed plans to expand this year, which will make it Europe’s largest ice cream factory.

Explaining why he chose to get involved with the Yorkshire Mafia Conference, Lambert said: “The ethos behind the Yorkshire Mafia is fantastic. There was a real buzz about the conference and you could tell that people have had enough of all the doom and gloom surrounding businesses. The reality is that people are ready to take a positive step towards their futures and manufacturing in our opinion is certainly supporting that trend.”

The Yorkshire Mafia Conference, held at the Royal Armouries in Leeds over two days, has doubled in size since its one day debut last year – more than 3,000 business professionals attended the event.

With a line up of speakers and panels including the Billion Pound Panel, which featured James Lambert as well as other leading entrepreneurs including Lawrence Tomlinson, founding chairman of the LNT Group, and Paul Caplan, President of GO Outdoors, the conference has been hailed as a huge success with many exhibitors and delegates confident that they will see a profitable outcome from the relationships made at the event and advice received from the speakers.

For further details about R&R please visit their website, and go here for more information about The Yorkshire Mafia.

Leave a Reply

You must be logged in to post a comment.

Related Sector Article

Jim Moseley has been appointed acting director general of the Food and Drink Federation (FDF), following the October announcement of Melanie Leech’s resignation.

Moseley is the former MD of General Mills UK, Eire & Nordic and FDF president from 2011-2013.

Related Sector Article

Moy Park has announced significant partnership investments in biomass technology and long-term biomass fuel supply in an effort to improve its sustainable fuel efficiency.

Moy Park says the biomass projects  could significantly help reduce its Co2 emissions

Related Topic Article

Leading industry figures, government members and academics will be discussing the trends and influences that are shaping the future of industry during the UK’s largest event of its kind, The Manufacturer Directors’ Conference (TMDC).

Siemen's Juergen Maier and journalist Peter Marsh and author of 'The New Industrial Revolution' speaking on a panel at The Manufacturer Directors' Conference.

Related Topic Article

Marc Moschetto, vice president of global marketing at Workforce Software highlights the necessity of workforce management in order to keep your business trajectory moving onwards and upwards.

Marc Moschetto

UPCOMING EVENTS

Reports

  • Professional Services Supplement 2014

    People who run a manufacturing business know pretty much everything about it, and may have worked in their company all the way from the ground up. However, even the most hands-on owner/manager will not know

  • Energy Security 2014

    ENERGY&SECURITY SUPP 26 09 2014 The good news is – energy prices have been stable for the past two years and there has been so much great work done on energy efficiency over the past

More reports

Advert

Manufacturing Jobs

View all jobs

Advertisements

Advertisement

Tracking