The term “the experience economy” was coined in the 1990s to describe how customer experiences would become the main competitive battleground for companies. Today, we find ourselves in the middle of this new economy. In order to survive, companies now need to focus on “experience innovation” and increase their customers’ involvement in their innovation process.
While the digital revolution disrupting manufacturing has grabbed most of the headlines, revolutionary engineering processes are being developed that could have an equally profound impact on the sector.
An increasing trend to reduce the overall weight of products in multiple industries such as aerospace, renewables, construction and transportation, is driving tremendous growth in the lightweight structures market.