The Manufacturer Podcast: Brian Holliday on the model for industrial collaboration

Posted on 9 Jun 2020 by Jonny Williamson

Our guest this week is Brian Holliday, someone many of you will know from his passionate support for all things engineering and technology.

In his role leading Siemens Digital Industries UK&I , Brian is a vocal advocate for how software, automation and data can drive innovation and productivity – both an organisational and national level.

A board member of the High Value Manufacturing Catapult and the Made Smarter Commission, he is a regular keynote speaker and highly regarded industrial commentator.

For the past several months, Brian – alongside around 100 people from Siemens’ UK-wide operations – has been supporting VentilatorChallengeUK, the consortium of industrial, technology and engineering businesses working in concert to produce medical ventilators for the NHS.

With formal orders from the government for thousands of units, digital tools have helped consortium members to create entire new production facilities at a speed that would have been considered unachievable prior to this crisis.

Editor of, Jonny Williamson, asked Brian to explain how technologies like digital twins, simulations and augmented reality have enabled such a dramatically accelerated timescale.

He also comments on the role digital models play in helping manufacturers become more sustainable; what he and his team from Siemens have taken from the experience so far, and what the future holds for UK industry.

This podcast is sponsored by Sage