What is the role of deep design thinking in improving products and ultimately the corporate bottom line for manufacturing businesses?
In this conversation with The Manufacturer’s Editorial Director Nick Peters, Dr Paul Stead discusses the power of 360-degree ‘design thinking’ and reveals how he has used it during his career to enable global companies like Dell, Procter & Gamble and Motorola to create new-generation products.
He also describes how UK manufacturers can learn from design thinking as a means to turbocharge their businesses.
You can catch up on Dr Paul Stead’s monthly column in The Manufacturer using the links below:
- What is design thinking?
- Reinvigorating your business
- How to avoid growing your business!
- Customer value: winning hearts, and minds
