With digital disruption rife in manufacturing, how to remain competitive in this age remains a crucial question of our time. Utilising advanced technology solutions and building an eco-system of support will ultimately make entire operations ‘smarter’.
The term “the experience economy” was coined in the 1990s to describe how customer experiences would become the main competitive battleground for companies. Today, we find ourselves in the middle of this new economy. In order to survive, companies now need to focus on “experience innovation” and increase their customers’ involvement in their innovation process.