How Can Manufacturing Firms Sell to Consumers Directly Through Amazon?

If you are running a manufacturing business, one of the aspects that you will need to carefully consider is how you will sell your products once they have been manufactured. You can have the perfect product, but if you do not know how to sell it, you are unlikely to have a successful and profitable business model.

There are many different channels through which to sell products. You can build your own website and sell directly through that. You can contact local retailers and arrange for your products to be sold in physical brick-and-mortar stores. In fact, you should do both of these, and as many other channels as possible, if you are able to. The more channels, the greater your chances of success.

However, there is one channel that can be especially useful. While it is not the only channel you should use, it is possibly the most important and profitable one. This channel is the online retail giant and multi-billion-dollar company Amazon. In this guide, we will explore how you can sell your products directly to consumers using Amazon.

Why Use Amazon?

Amazon is one of the world’s most visited websites and the most popular online retailer by an incredibly large distance. This means that the potential customer base is enormous, and it would be a huge mistake to neglect this customer base. Many consumers only use Amazon and don’t even check other online retailers!

In addition to the enormous customer base, Amazon also features an interface and payment system that you do not need to design or customize yourself, saving you many hours and funds that would otherwise be spent creating and maintaining your own platform.

How to Use Amazon

Amazon separates its sellers into two broad categories—resellers (who sell items purchased from other manufacturers) and brand owners (who on the company themselves and manufacture their own products). However, many sellers are in both categories.

To get started, you will need to create an account, choose a subscription plan, and fill out the necessary details. This guide provided by Amazon itself will help you through each step.

How to Market Effectively Using Amazon

Of course, because Amazon is such a hugely popular site for businesses and consumers alike, this also means that there is a lot of competition for sellers. With millions and millions of visits every day, it is a crowded marketplace, and it can be very difficult to know how to stand out from the crowd. Thankfully, there are marketing companies that specialize in Amazon marketing. Checking out Amazon seller consulting services can help you to succeed in this highly competitive arena. 

Things to Remember

While Amazon is a vital part of any sales strategy in the modern world, it is not simply a “get rich quick” scheme that does all of the work for you! While Amazon is a valuable sales tool, you will still need to carry out all of the other procedures that running a successful and reliable manufacturing business entails, and you will need to pay attention to customer service, shipping, and other vital parts of running a business.


About the Author:

Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin