How to make a professional invoice: Best practices for product-based businesses

Creating professional invoices is crucial for product-based businesses to maintain a smooth cash flow and project a polished image to clients. A well-crafted, simple invoice not only facilitates timely payments but also reinforces your brand identity and professionalism.

This guide will walk you through the essential elements and best practices for creating invoices that stand out and get you paid promptly.

Essential elements of a professional invoice

  • Create invoices that are compelling. The key components that every professional invoice should include:
  • Company Information. The invoice header should start with your business name, logo, address, phone number, and email address. This information should be prominently displayed at the top of the invoice.
  • Client Details. Include the client’s name, company name (if applicable), and complete billing address. Using a roofing invoice template can be helpful for organizing this information efficiently.
  • Invoice Number and Date. Assign a unique invoice number and clearly state the date of issue. This helps with record-keeping and tracking payments.
  • Payment Terms. Specify your payment details, including the payment due date and any late payment penalties or early payment discounts.
  • Itemized List of Products. Provide a detailed breakdown of the products sold, including quantities, unit prices, and total amounts for each item so the invoicing process will be easier.
  • Subtotal, Taxes, and Total Amount Due. Calculate the subtotal before taxes, add applicable taxes, and clearly state the total amount due.

Others put a list of accepted payment methods available. Offering a variety of methods in your invoice details can significantly improve your chances of getting paid promptly.


How to make a professional invoice: Best practices for product-based businesses


Best practices for creating professional invoices

The following are some of the best practices to elevate your invoice template:

Use clear and consistent formatting

Maintaining a clean, consistent layout across all your invoices helps create a professional appearance and makes it easier for clients to find the information they need. Choose a legible font and use appropriate font sizes to highlight important business information. Align text and numbers neatly and use borders or lines to separate different sections of the invoice.

Consistency in formatting goes beyond aesthetics—it’s about creating a recognizable and easy-to-navigate document. Consider creating a master template that you can use for all your invoices. This template should have a logical flow of information, moving from your company details at the top through client information, invoice specifics, an itemized list of products or services, and finally to the total amount due and payment instructions at the bottom.

Incorporate your brand identity 

Your invoice is an extension of your brand, so incorporate your company’s visual identity into the design. Use your brand colour schemes, logo, and fonts to create a cohesive look that aligns with your other marketing materials. This reinforces brand recognition and adds a professional touch to your small business.

Branding your invoice is about more than just slapping your logo on the top of the page. It’s an opportunity to reinforce your company’s identity and values. It’s a good idea to consider how you can subtly incorporate your brand colours into the design, perhaps as accent colours for headings or in the background of certain sections. If your brand has a specific typography, use it consistently throughout the invoice.

Be specific and descriptive 

Provide clear and detailed descriptions when listing products on your invoice. Instead of using vague terms, be specific about the items sold, their specifications, and any customizations. This level of detail helps prevent confusion and reduces the likelihood of payment delays due to queries about the products or services provided.

Detailed product descriptions serve multiple purposes. They provide clarity to the client about exactly what they’re being charged for, which can prevent misunderstandings and disputes. They also create a clear record for both you and the client, which can be valuable for future reference or in case of any discrepancies.

When describing products, include relevant details such as model numbers, sizes, colours, or any customizations. For example, instead of simply listing ‘Office Chair,’ you might want to write ‘Ergonomic Office Chair – Model XYZ, Black Leather, with Adjustable Lumbar Support.’ This level of detail not only provides clarity but also demonstrates the value of the product, which can be particularly important for higher-priced items.

Use digital invoicing software 

Investing in quality invoicing software can streamline your billing process and help you create more professional-looking invoices. Many software options offer customizable templates, automated calculations, and the ability to send invoices electronically. This not only saves time but also reduces the risk of errors in calculations or data entry.

Conclusion

Your invoice is often the last point of contact with a client for a particular transaction, making it an important touchpoint for your brand. A well-designed, clear, and professional invoice not only facilitates prompt payment but also reinforces your company’s commitment to quality and attention to detail.