MGR Strategic Communications

Improves efficiency and safety for direct store deliveries and product distribution companies
Magline, a manufacturer of innovative route distribution solutions, introduces the Magliner® CooLift® Delivery System. This system allows distributors to deliver more product in less time, combining an easily maneuverable and high capacity hydraulic lifting truck with integrated plastic “half” pallets for improved safety and efficiency.
With the CooLift® Delivery System, product can be delivered to the store with up to 50% reduction in driver product touches. Orders are built directly onto a CooLift pallet inside the warehouse, and then loaded into trailers using traditional fork lifts with CooLift Pallet Adapters. At the delivery location, drivers can transfer product to its final destination through a traditional door, unlike with full-size pallets, because of the CooLift pallets’ compact size. Combined, these time-saving features have provided proven cost-effectiveness for customers across North America. The CooLift systems have demonstrably increased delivery efficiency, improved driver retention and longevity, and provided for lower fleet operating costs.
The CooLift truck features a hydraulic lifting system powered by a 24-volt rechargeable battery. Manufactured out of lightweight aluminum, and featuring a 6-wheel design with rear swivel non-marking wheels, this truck provides lightweight 360-degree maneuverability in store aisles. Dual hydraulic brakes on the center wheels ensure driver control of deliveries in a variety of store environments, and unlike traditional jacks, the system is equipped with a manual override.
The CooLift pallets are constructed out of High Density Polyethylene and are available in three sizes to optimize product builds and trailer space. Available in lengths of 43”/1,200 lb., 48”/1,350 lb., and 53”/1,500 lb., these stackable pallets have a height of 13.5”, eliminating the need for drivers to bend down to the floor and decreasing related back injuries. Like all Magline products, the CooLift® Delivery System comes standard with a one-year warranty from the date of purchase.
Contact Magline to discuss how the CooLift can improve your bottom line at 800-624-5463 or [email protected].

About Magline
Founded in 1947, Magline, Inc. manufactures a complete line of innovative lightweight route distribution solutions under the Magliner® brand. Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. More information on Magliner product and services can be found at or by contacting 800-MAGLINE (624-5463).