Servitization: variously defined, it essentially embraces the selling of services by manufacturers, as well as products.
At its simplest, those services can be simple aftersales maintenance and repair offerings, for instance. But increasingly, manufacturers – and especially manufacturers of large, complex products – are seeing in servitization the potential to adopt new and competitively disruptive business models.
This report, sponsored by Salesforce, looks at the drivers for this new business paradigm and provides insight into how your business can adapt to take advantage of the service economy.
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