Today’s customers are much more educated about their options and salespeople have less control over the sales process. In fact, one survey revealed that nearly 60% of B2B buyers said they spent more time researching purchases and 40% said they waited longer than they did the year before to contact a salesperson.
Therefore, to help the educated customer, many businesses in the manufacturing industry have turned to different sales techniques, including value selling. Find out more about Value Selling in this free whitepaper.
Please fill in the form below and you will be directed to a page to download the Value Selling White Paper.
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