British adventurer Bear Grylls has been announced as a long-term global ambassador for Land Rover.
One of the world’s most recognised faces of survival and adventure, Bear embodies Land Rover’s ‘Above and Beyond’ spirit, having climbed Mount Everest and led ground-breaking expeditions from Antarctica to the Arctic.
He will support Land Rover’s activity at a global level and will play an integral part in the global launch of the New Discovery Sport, which will be revealed to the world on September 3 via www.landrover.co.uk
