Element Six, the manufacturer of synthetic diamonds for industrial applications, has switched from Salesforce.com to Microsoft Dynamics CRM Online in a move which has allowed them to standardise their business process in their global offices while saving about half of their previous licensing fees which equated to £70,000pa.
User adoption has grown as they work in a system that is easy to use and gives them a unified look at their customer data allowing seamless cross-selling between different divisions and supporting continual future growth of their business.
Watch the video below or visit www.zero2ten.com/crm-for-manufacturers for more information.
