Last Thursday at an event at London’s Roundhouse, Rolls-Royce Motor Cars unveiled its perception of the future of luxury automotive travel with the release of Vision Next 100.
Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’. Take a 360° virtual reality tour of the car below.
The Rolls-Royce Vision Next 100, as presented in London on Thursday 16 June 2016, is but one example of a number of possible personal visions of a Rolls-Royce of the future. Indeed, in an evolution of the Rolls-Royce Bespoke experience of today, the customers’ taste will influence the exact design of his or her Rolls-Royce and how it will be configured.
“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
“The Grand Arrival of the Rolls-Royce Vision Next 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”
Rolls-Royce describes the Vision Next 100 Journey: “Already prepared by ‘Eleanor’ for the next journey in their event-filled lives, our owners are met by the Rolls-Royce VISION NEXT 100 which awaits their departure. Entering the Grand Sanctuary, our passengers step in unbowed, with consummate grace and dignity, as with the state carriages of old, taking their place on the best seat in the house. Cocooned in the futuristic but handcrafted lounge atmosphere, the coach door and clamshell canopy glide closed to envelop them in uninterrupted silence and luxury.”
Entering the Rolls-Royce Motor Cars Vision Next 100
The Rolls-Royce VISION NEXT 100 anticipates the mobility demands of the luxury customer of the future. Brought to life by Rolls-Royce after many months of study and consultation with current patrons of the brand, the Vision Next 100 was brought to life by Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor.
“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque,” said Giles Taylor, director of design, Rolls-Royce Motor Cars.