The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show yesterday, pointing toward a bolder, more distinctive future for Acura vehicle design.
Designed in the Acura Design studio in California, the Acura Precision concept shows where Honda and its Acura brand are planning to brand’s new flagship performance vehicle.
“There is no more clear promise for the Acura brand than Precision Crafted Performance,” said Jon Ikeda, vice president and general manager of Acura. “We’re committed to infusing this core Acura promise into every facet of our products and every aspect of our relationship with the customer.”
With an emphasis on high-contrast details and the intersection of modern, sheer surfaces and muscular, organic sculpting, the Acura Precision Concept communicates Acura’s focus on performance and prestige through its ultra-low and wide stance, long dash-to-axle ratio, deeply sculpted surfaces and the debut of a new Diamond Pentagon grille.
“The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA,” said Dave Marek, Acura global creative director. “The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models.”
The Acura Precision Concept’s crouched and athletic stance is further emphasized by its deeply sculpted side surfaces pouring over swelling rear wheel arches covering 22-inch wheels and tires. The forward-looking concept also features signature lighting designs – in front with its Jewel Constellation LED headlights composed of organically arranged fractal elements, and in back with floating LED taillights.
A key design theme, dubbed “quantum continuum,” is seen in the seamless transition of materials and structure from the exterior to the interior of the vehicle, which is further highlighted by the absence of a b-pillar.
Next step after the NSX
“We’re on the eve of launching the all-new 2017 Acura NSX, and last month, we were excited to announce pricing and the customer’s path to ordering our new supercar.”
“But NSX is more than just an iconic new product. It is a pinnacle expression of our Acura DNA. Because NSX will deliver Precision Crafted Performance, with incredible speed, fidelity, quality and zero delay, together with dynamic styling, amazing innovative technology, and challenging new methods of manufacturing for world-class quality and craftsmanship.”
“So, to set a new standard again, we have some big, bold and challenging dreams for Acura, and today is about the next big step in that plan. Achieving all of our dreams for Acura will require courage, conviction and an unwavering commitment to our Precision Crafted Performance DNA.”
