There has been an increased emphasis on digitalisation within manufacturing. While some may see this as a way to reduce cost, Simon-Kucher believe the bigger profit opportunities will come from focusing on the topline (revenue side).
In his keynote at Manufacturing Innovation Summit 2019, Dr Peter Colman shared insights based on Simon-Kucher’s Global Pricing & Sales Study and Commercial Excellence project experience offering the following key digitalisation takeaways:
– What digitalisation strategies are companies exploring?
– What initiatives are providing the best returns?
– How is digitalisation reshaping pricing and sales teams?
