Are you struggling to target the right audience effectively, managing a diverse toolset or balancing creative demands with data-driven decisions?
Join us for an engaging session where we’ll crack open the essence of Fried Egg Marketing – the innovative approach that zeros in on your most valuable customers (the “yolk”) and minimizes waste on less promising prospects (the “white”).
Our approach is all about keeping your marketing efforts sunny side up!
What You’ll Learn:
Understanding Your Yolk: Dive into the essentials of defining an ICP that resonates with your brand’s core offerings and values.
Engagement Tactics: Discover how to craft messages that speak directly to your ICP, enhancing engagement and conversion rates.
Analysing Performance: Learn how to track the effectiveness of your targeted campaigns and use analytics to continuously refine your approach.
This webinar is perfect for marketing and sales professionals who are frustrated by wasted ROI and constant poor-quality leads.
By the end of this session, participants will have a clear understanding of how to apply the Fried Egg Marketing model to their marketing strategies, ensuring that they not only reach but also resonate with their most impactful customers.
Speakers:
Paul Moss
Business Development and Partnerships Manager, Intergage
Paul heads up Business Development and Partnership activities at Intergage. He has more than 30 years’ experience in sales, business development, marketing, and new product/services introduction for companies in the IT, industrial and telecommunications sectors. He has held Senior Director-level positions with some of the world’s most innovative B2B companies.
Tom StJohn
Multimedia Editor, The Manufacturer
Tom is the Multimedia Editor at The Manufacturer (part of Nineteen Group). His professional background is in broadcast journalism; in tv and radio. As well as writing for The Manufacturer Magazine, he leads on all our video content and is a presenter on The Manufacturer Podcast. Tom has thoroughly enjoyed immersing himself in the stories that our manufacturing and vendor communities have to tell, and views sessions like these as a valuable extension of that.