Lead Generation For Manufacturers Workshop

You’re selling complex products into niche markets…

But your sales and marketing process doesn’t need to be complicated.

You need regular orders to survive and grow. That means your sales and marketing need to work together to generate and close leads.

However, things aren’t the same as they used to be. In the last 5 years you may have found:

  • Generating leads and opportunities more difficult
  • Difficulty targeting the right audience
  • Challenge in creating enough high-quality content
  • Measuring success and ROI almost impossible.

This workshop is for ambitious manufacturing businesses that want to build a predictable stream of high-quality opportunities.

If you’re frustrated with your sales and marketing results, need clarification on how to build a successful sales production line or are keen to improve out-of-date marketing habits, then this is the ideal workshop for you. Plus…It’s FREE.

What will you learn?

This workshop addresses the issues and challenges you face in growing your manufacturing business. It includes:

  • an insight into UK manufacturing trends
  • an overview of marketing challenges that businesses just like yours are facing
  • reasons why your current lead generation is no longer working
  • a guide to the new model for building predictable lead generation
  • how you should be investing your marketing budget for the next 12 months
  • and much more…

Speakers:

Paul Moss, Intergage-1

Paul Moss

Business Development Director, Intergage

Paul heads up Business Development and Commercial Partnership activities at Intergage. He has more than 30 years’ experience in sales, business development, marketing, and new product/services introduction for companies in the IT, industrial and telecommunications sectors. He has held Senior Director-level positions with some of the world’s most innovative B2B companies.

 
tom stjohn (1)

Tom St John

Multimedia Editor, The Manufacturer

Tom has recently joined Hennik as the new Multimedia Editor. His recent professional background has been in broadcast journalism; in tv and radio. He is currently overseeing all of our podcast and video content and is thoroughly enjoying getting to know the amazing people within manufacturing. He has also recently taken over our wonderful Manufacturer Community. Tom is very much looking forward to immersing himself in all aspects of the industry.  

 

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