With a digital presence across a vast number of markets in a variety of languages, measuring, managing, and updating dynamic content to promote your brands and products can prove tricky.
By looking for more control to ensure brand compliant communications, along with quality, cross-platform and cross market standardisation, Philips recognised that Adobe had a solution worth investigating.
The electronic products manufacturer found that by introducing a fully integrated platform to bring everything together, it could empower their 500+ content authors, despite them being stretched across a vast number of regions.
Watch this webinar to find out how Adobe Experience Manager has enabled Philips to achieve:
- 20% increase in clicks to buy
- 635% increase in newsletter sign ups
- A vast increase in product views of 24%
- Increased in purchases by almost 28%.
- Plus, how it did so by easily migrating 1.4 million pages and 350 users to the new service through a smooth 30-minute transition.
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Importantly this technology is suitable for both large and small companies. By putting the right digital systems in place, you too can empower your marketing and brand teams with the capabilities to test, evaluate and launch enhanced content and experiences to market quickly.
As well as eliminating barriers to sale from any device, by harnessing the dynamic media capabilities within Adobe Experience Manager and delivering on-demand, optimised product images and video, you can drive customer engagement across all platforms. All with ease and efficiency.
By watching this webinar you will also see how Adobe is helping companies to:
- Reduce costs and increase customer satisfaction scores
- Create digital support materials that enable customers to self-serve
- Scale new products and innovations quickly across markets
Engagement Manager, Adobe Digital Strategy Group EMEA, Adobe
Samantha Brook is a manager in Adobe’s EMEA Digital Strategy Group working with top-tier strategic customers across many sectors, including Manufacturing and B2B to define digital strategies and unlock value. She works with clients to transform their businesses with customer experience; supporting complex, multinational organisations navigate new digital business models, unlock the power of data and build key capabilities for the future. Prior to joining Adobe, she worked in corporate strategy at EY-Parthenon for a number of years.
Solution Specialist – Adobe Experience Manager, Adobe
As an experienced Solution Specialist – Adobe Experience Manager, Paul’s role is to identify and nurture new business opportunities for Adobe Experience Platform, and to work alongside Adobe’s customers to recognise the value that the system can provide.
CTO, High Value Manufacturing Catapult
Professor Sam Turner is the Chief Technology Officer (CTO) of the High Value Manufacturing (HVM) Catapult. Sam works across the HVM Catapult centres and stakeholders, including government, to develop manufacturing strategy for the UK. He is part of the Made Smarter strategy implementation group led by Juergen Maier and was part of the review team. In this role Sam has chaired the D4I digital industry group, the Through Life Engineering Services (TES) Council and the IMechE Manufacturing Industries Division.
Client Delivery Director, The Manufacturer
Stuart has been creating and delivering support programmes for manufacturing business leaders for over 10 years. At The Manufacturer he is responsible for ensuring our clients receive the best possible service. Stuart is a huge advocate for industry collaborating to mutual success and excited by the opportunities technology can offer.