£1m order boom for Midland Pressure Diecasting

Midland Pressure Diecasting is celebrating a significant contract haul after securing more than £1m-worth of new orders in the past six months.

Midland Pressure Diecasting, which employs 65 people across two sites on Ashmore Lake Way, has seen clients from the automotive, leisure and telecommunications sector tap into its ability to offer a single source solution within the foundry sector.

The company will shortly start supplying complex components for a new stand for a VOIP telephony product, interlock systems and parts for a collapsible table.

L to R: Darren Till (foundry manager); Callum Johnston (apprentice); Jag Suman (operations manager); Diptesh Patel (technical manager); Ash Suman (managing director); Shane Maydew (technician), and Ashley Moran (apprentice) - all Midland Pressure Diecasting.
L to R: Darren Till (foundry manager); Callum Johnston (apprentice); Jag Suman (operations manager); Diptesh Patel (technical manager); Ash Suman (managing director); Shane Maydew (technician), and Ashley Moran (apprentice) – all Midland Pressure Diecasting.

Although diverse in nature, the orders have all been secured due to customers wanting shorter lead times, greater quality and, in some cases, reduced costs.

Ash Suman, who founded Midland Pressure Diecasting in 2000, commented: “We are now reaping the benefits of our strategic decision to control as many of the processes under one roof as possible, and this has created an outstanding facility capable of high pressure aluminium and zinc casting, toolmaking and precision machining.

“Customers increasingly want to rationalise their supply chains to increase speed to market and avoid any potential risks, and we have certainly taken advantage of that. We can basically work on an initial concept and contribute to design for manufacture, preparation of the tooling, the actual casting process and then – using CNC machining – provide the finished part.”

He continued: “There are not many organisations that can still offer these services in-house in the UK and this has paved the way for the three recent contracts wins, worth an estimated £1m.”

Investing in skills and people is important to Midland Pressure Diecasting, having recently taken on a number of employees from a local foundry that ceased trading in April and recruiting two apprentices.

The firm offers initial concept and design, through to manufacture, tooling, casting and finished parts - image courtesy of Midland Pressure Diecasting.
The firm offers initial concept and design, through to manufacture, tooling, casting and finished parts – image courtesy of Midland Pressure Diecasting.

Suman explained: “It is difficult to find the specialised skills that are required within our trade and therefore we value experienced staff who can not only contribute to our business, but also pass on their skills to the next generation.

“Our growth plans depend on us having a flexible and skilled workforce and investment in both young people and more experienced employees continues to be one of our core philosophies.”

The firm has recently bought land at the back of its premises, giving it another two acres of development space to increase its manufacturing footprint in line with future demand.

Technical manager, Diptesh Patel concluded: “Having the on-site tool room and toolmaking expertise means we are just as competitive as low cost countries and, with us, there are never any logistics or quality challenges to face.

“Our flexibility is another selling point. We can cast complex parts in their millions, but are equally adept at producing niche products, such as traditional aluminium smoking pipes and taps for tap dancing shoes.”