5 ways you can improve your manufacturing website

Posted on 31 Mar 2017 by The Manufacturer

An outdated website equals an outdated company. If you want to attract new customers, you must offer an easy-to-navigate, modern website that complements your brand and highlights your manufacturing services.

For this reason, we are providing five easy ways you can improve your website to welcome a new wave of customers.

1. Upgrade to Magento hosting

If you want to run a fast and efficient e-commerce manufacturing site, you must have a high-performing website that will never let your customers down. However, it might take some time to upgrade to reliable Magento hosting that offers a superb uptime for your store. A dependable hosting provider should also be able to support the installation process, so you can focus on creating a striking, informative and easy-to-use website.

2. Mobile friendly

Magento is one of the most popular software options for creating a simple, aesthetically-pleasing website, so it could be the perfect option for creating a mobile friendly website. Google has indicated that mobile friendly websites are a ranking signal in their search engine results pages. So, not only will it ensure you offer a user-friendly experience for the customer, but it will also help you to rank highly in the SERPs so that you can attract even more customers to your website.

3. Tell your story

If you created a manufacturing website ten years ago, or if this is your first website, it is important to tell your company’s story on the homepage or About Us Page. Offer photographs that backup your history as a customer might buy into the brand as much as the product.

For example, a customer might be pleased to hear your manufacturing company was started 50 years ago by your grandfather, with the family-owned company continuing to provide homegrown products. They would rather buy into that than a corporate business with no personality.

4. Highlight your achievements

So many companies fail to showcase their achievements on their website  but this could be the deciding factor for encouraging a customer to shop with you. When it comes to e-commerce websites, the modern customer is looking for suppliers they can trust, so the achievements could reinforce your commitment to providing high-quality products and service for the customer. So, whether you have won an award, been serving the country for more than 50 years or have numerous customer testimonials, don’t be afraid to highlight them on your website.

5. Express your dedication to a security and cleanliness

The manufacturing industry is dependent on clean, well-lit facilities that provide a safe environment for staff and the integration of state-of-the-art machinery. You must, therefore, prove to the customer that you have the security, cleanliness and modern technologies they are looking for to create dependable products they can rely on time and again.

So, don’t let your manufacturing website fall by the wayside. In today’s modern world, it is essential you create a beautiful website with easy navigation and a smooth checkout experience, which will encourage customers to choose you over your industry rivals.