600 new jobs kick starts Norton’s bid for global growth

Chancellor George Osborne today visited world-famous Norton Motorcycles Ltd to announce £4m of government funding which will support 600 new jobs, including 200 new apprenticeships in a major boost to British motorcycle manufacturing.

The iconic British brand has been awarded £4m from the Government’s landmark Advanced Manufacturing Supply Chain Initiative (AMSCI).

The funds will allow Norton and its 11 supply chain partners, to:

  • set up a new British Motorcycle Manufacturing Academy (BMMA) to train and supply the next generation of engineering apprentices to Norton Motorcycles and other supply chain partners
  • build a new 10,000 sqft manufacturing facility
  • develop new clean motorcycle engine technology in the UK which will power a new green motorcycle within 2 years

The AMSCI funding will result in 159 direct jobs at Norton Motorcycles, which the firm expects will grow into 600 direct and indirect jobs – including 200 apprentices – over the next five years.

This investment will secure the long term future of UK motorcycle manufacturing within Norton and its supply chain partners, re-shoring skills lost to UK manufacturing and helping them meet increasing global demand.

Osborne commented: “We want to make the Midlands an engine for growth by supporting the core strengths of the local economy like engineering and manufacturing.

“Our long term economic plan is all about backing successful British brands like Norton. Their decision to create 600 new jobs and investment in the next generation of manufacturing engineers is great news for the people of the East Midlands and a vote of confidence in the UK.”

As part of the visit the Chancellor toured the factory where the hand-made motorcycles are assembled and met with engineers and apprentices working on engine assembly.

Earlier this month, Norton announced the first exports of the new Norton Dominator SS.
Earlier this month, Norton announced the first exports of its new Norton Dominator SS.

Norton Motorcycle chief executive, Stuart Garner said: “We’ve worked steadfastly in the past six years to bring Norton back with an authentic British built motorcycle.

“Training and skills are key to our industry. Putting down a dedicated Academy for the British motorcycle industry finally gives us a sustainable future.”

Garner added: “To see solid Government support for the manufacturing industry like this is hugely heart-warming and gives us great confidence in bringing the industry back to the UK, creating jobs, learning forgotten skills and enabling exports around the world – all in the full knowledge that we have great support and a solid base back home.”