Multi-subsidiary organisations are facing a critical challenge: building commercial synergies quickly, while juggling multiple ERP, OMS, PIMs and other systems.
Picture a national account customer buying from multiple subsidiaries within the same organisation.
They need to navigate separate systems, agree to different credit lines, reconcile invoices with varying payment terms and manage inconsistent post-sales experience.
Meanwhile, the organization’s sales teams can’t identify cross-selling opportunities because they lack visibility into other subsidiaries’ inventory and offers.
Acquisitions and mergers create these system patchworks that delay the very synergies that justified M&A investments in the first place.
When traditional integration falls short
The logical response is often an ERP consolidation project or a custom integration project. Yet, these approaches are slow, expensive and complex to maintain.
In the meantime, enterprise customers face continued friction — separate catalogues, individual purchasing processes and varied customer service contacts across subsidiaries.
The orchestration platform solution
Organizations need a fundamentally different approach to accelerate commercial synergies.
This is precisely the challenge Mirakl aims to solve.
Mirakl empowers over 450 leading businesses — manufacturers, retailers and wholesalers — to accelerate and scale online with Mirakl Platform.
Here’s how it works: The same national account buying from multiple subsidiaries can now place orders across all subsidiaries through one unified commerce orchestration platform.
They benefit from unified catalogues, consolidated pricing and invoicing, a unified post-sales experience and a single credit line and payment terms, making procurement simpler and more efficient.
The once fragmented process is now transformed into a unique, seamless journey — from discovering products across subsidiaries to placing an order and beyond, with a consistent post-sales experience.
Turn complexity into a competitive advantage
In today’s complex procurement landscape, enterprise buyers increasingly expect vendor simplicity.
Organizations that successfully implement unified commerce with the right technology have a competitive advantage. They future-proof their M&A strategy, and accelerate the integration and time-to-value of future acquisitions.
By unifying and standardizing product, offer, pricing and availability data, businesses not only solve synergy realisation but also become agentic commerce-ready, making their catalogue easily discoverable by the AI-powered purchasing agents of tomorrow.
Leading manufacturers like Toyota Material Handling, Siemens and Airbus, as well as distributors such as Coca-Cola Hellenic, Henry Schein and Onlinemetals trust Mirakl to scale and grow their online commerce.
Download the executive playbook to accelerate multi-subsidiary commerce synergies to discover the five-step approach to delivering unified commerce experiences.
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