Advanced Chemical Etching (ACE) is looking to boost sales and achieve £5m turnover by 2017, following a more than £250,000 investment and a recent recruitment drive.
The company recently hired a new etching expert and a new business development specialist to bring the amount of employees at the firm up to 46.
The new members of staff will aim to attract new customers from sectors including automotive; aerospace; F1, and medical.
The company is taking a new proactive approach to sales by attending specific exhibitions. The firm is expecting to add an extra £1m to the current order book thanks to boosted interest in the firm’s aluminium and titanium etching process.
ACE has already had success at the MD&M West Show in the US; Medtec Europe in Germany, and The Thermal Engineering Show in Derby by specialising in precision metal components.
Managing director, Ian Whateley explained: “We knew we wanted to strengthen our sales team and I am absolutely delighted to welcome Craig Dubberley and Steve Gaston to the fold, two extremely talented and experienced sales professionals.
“Both of them have significant knowledge of our manufacturing process, and, importantly, they know and understand what we do.
“Their technical knowledge is second to none and this means they can spot a positive opportunity when presented.”
Whateley added: “The final element of the mix is our exhibition calendar, which is the most prolific in our 16-year history.
“We’ve already completed three shows and have another two events lined up for 2016…it’s a formula that is working, with growth expected to touch 20% this year, creating more new jobs in the process.”
ACE’s scope of activities is far and wide and can include anything from safety critical components for aircraft and cars to simple washers, electronic connectors and ornate clock faces.
