Aston Martin inspires automotive industry’s future

Posted on 18 Apr 2013 by The Manufacturer

Aston Martin will visit a London school today in the hope of inspiring young people to consider a future career in the automotive industry.

The luxury car company, in its centenary year, will also promote the benefits of apprenticeships to pupils at William Morris Sixth Form in Hammersmith as part of the volunteering initiative Inspiring the Future, which is administered by the Education and Employers Taskforce charity.

Pupils at William Morris, established in 1994 as the UK’s first 16-19 school, will hear a presentation led by project engineer Bal Choda and the car manufacturer’s CEO Dr. Ulrich Bez.

They will also witness examples from the latest Aston Martin range being driven into the playground.

Dr. Bez, who has led the firm since 2000, said: ““Visits like these demonstrate Aston Martin’s strong commitment to supporting young people. We provide a useful link between schools and industry that helps to develop creativity and support potential careers. “

“We hope that our efforts will not only inspire the future workforce, but will also support the UK’s competitiveness in global business.”

Assistant Principal at William Morris Sixth Form, Raj Bains, said: “We’re keen that all our students get the chance to meet people who have created successful businesses.”

“We really want to inspire them to think outside of the box and pursue a “big idea” that they may have – to encourage them to think about design, innovation and entrepreneurship.”