Auris production begins

Posted on 29 Jun 2010 by The Manufacturer

Business Secretary Vince Cable witnessed a series of ‘firsts’ on Monday as he toured Toyota’s Burnaston plant in Derby and officially launched production of the first Auris Hybrid cars.

The Auris Hybrid is the first mass-produced, fully-hybrid vehicle in Europe and has the first hybrid engine to be made outside of Japan, which is manufactured at Toyota’s Deeside plant in North Wales.

It’s further demonstration that vehicle manufacturers in the UK are making the transition to low carbon transport a reality. Production of the Auris Hybrid will safeguard 400 jobs at the two plants.

Business Secretary Vince Cable, said: “Toyota’s decision to make Burnaston the only plant in the world to build the Hybrid Auris is a strong endorsement of the UK as a manufacturing base for the next generation of cars. It is sending a signal to manufacturers that if you’re not in the UK, then you’re missing out on all the strengths and skills that the UK has to offer.”

Mr Katsunori Kojima, managing director of Toyota Manufacturing UK, added: “It is a proud day for Toyota Manufacturing UK as we celebrate the official start of production of the Auris Hybrid Synergy Drive, yet another premium quality model to be built in Britain. To manufacture a world-class vehicle you need a world-class team and the commitment and dedication of our members has been crucial.

The Toyota Auris Hybrid goes on sale in the UK on Thursday 1 July.