More Australian businesses are planning, testing or implementing digital transformation strategies than the international average, according to a recent Global Digital Transformation Survey.
According to the survey – carried out by Fujitsu, 92.5% of Australian businesses are planning, testing, or implementing digital transformation strategies, compared to the international average of 89%.
Additionally, Australian companies are reportedly leading the charge in converting digital transformation projects into revenue, with 49% of Australian executives surveyed reporting digital transformation projects contributed to increasing revenues versus the international average of 46%.
Australian businesses are holding their global weight in engaging with new technologies, such as Artificial Intelligence (AI), with local businesses recognising as much opportunity in the technology as the global average.
Australian businesses are also seeing digital transformation projects have a more profound positive impact on customer relationships, with more than half (51%) declaring improved customer relationships because of digital initiatives versus the international average of 44%.
Australian businesses show marginally more optimism in the ability of AI to enhance the capabilities of humans in the future; 84% of Australian businesses agreed that AI will enhance the capabilities of people in the future versus the international average of 82%.
With half of Australian businesses seeing revenue increases from projects, the role of co-creation between enterprise and digital partners has never been more important, and furthermore, Australian businesses are slightly more optimistic about the ability of AI to enhance the capabilities of humans in the future.
Mike Foster, chief executive officer, Fujitsu in Australia and New Zealand, explained: “It is great to see the positive impact digital transformation projects are having in Australian business, and furthermore, the opportunities that remain to be seized. It is becoming increasingly clear that digital disruption is the ‘new normal’ and is a reality of business today.”
A focus on co-creation is something Fujitsu has embodied in its own organisation, Foster commented; adding that the key to success – regardless of company size or sector – is making sure the wealth of information and expertise available is fully utilised and that people are empowered to use their creativity.
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