Black Country steel firm aims big after business boost

Posted on 12 Mar 2014 by The Manufacturer

A Black Country steel firm plans to double in size over the next three years on the back of a surge in demand.

Arford Steel Profiles, which has its site in Kingswinford where it employs 13 staff, has seen new levels of trade since investing £300,000 in plasma equipment towards the end of last year.

And now owner Diane Kimberley is looking to build on that momentum with plans to increase turnover, predicting growth of 20% in just 12 months and double that figure by 2017 underpinned by further investment.

“Our figures have been strong since the third quarter of last year and we’re really optimistic about the future,” she said.

“We’ve spent a lot of money on new machinery and that has given us a perfect platform for sustained growth.

“We’ve come through a challenging economic climate and now we’re in a strong position to move forward.”

Kimberley added she believes the investment into the plasma technology has had a big impact on the company.

“The new machine has had a huge impact on the business, it increased our overall capacity by 35 per cent at a stroke and immediately made us more responsive to customers.

The success of the plasma machine has also prompted Kimberley to re-evaluate her business plan, and she remains keen to stay ahead of the game.

“We’re looking to see the business grow by as much as 20 per cent in the next financial year and anticipate we’ll need to invest in a second plasma machine within 24 months,” she added.