Brintons Carpets announced it will pour £3m into development of its proprietary technology for high definition carpet weave as part of a wider strategy to expand international business.
Kidderminster and Telford-based Brintons says the new technology investment will ensure competitive differentiation and help safeguard 500 jobs in the UK.
It is expected the new technology investment will increase yarn-processing capacity by 33%.
Last year the firm cut 100 jobs following its acquisition by alternative asset management firm The Carlyle Group in 2011. Operations were also shut down in China.
Having been through a damaging recession and period of rationalisation, Brintons is now looking to expand into new international markets. 2012 brought a “significant turnaround” according to MD Don Coates.
Brintons said its growth strategy also includes plans to take on eight apprentices.
The 230 year old global carpet manufacturer is the largest producer of axminster carpets in the world and has made bespoke carpet designs for prominent international venues including the Indira Gandhi International Airport in Delhi, the Queen Mary 2 cruise liner, a variety of Las Vegas casinos and the St Pancras Renaissance Hotel in London.
Last year it also produced a special commemorative carpet depicting the opening ceremony of the London 2012 Olympic Games. The unique creation was auctioned at the BT Olympic Ball in November last year. Proceeds went to Team GB.