Coffee cup recycling earns James Cropper Luxepack green award

Posted on 28 Oct 2013 by Tim Brown
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The 2013 ‘In Green’ Award, presented at the annual luxury packaging fair Luxepack, was presented to British paper mill for unravelling the mystery of disposable coffee cup recycling.

Finding a way to save 2.5 million paper cups from landfill has been applauded by the paper packaging industry with James Cropper returning from Luxepack Monaco with the trade exhibition’s annual ‘In Green’ Award, recognising the most innovative, eco-friendly paper production development of 2013.

The prestigious award, decided by a panel of six judges including Michel Fontaine, President of the French National Packaging Council and Sandrine Noel, Environment Manager of luxury saddlery brand, Louis Vuitton, went to the 168 year old British company in a ceremony held on Wednesday night (23.10.13) recognising the development of a ground breaking method of recycling previously unrecyclable paper cups.

The prestigious award, decided by a panel of six judges including Michel Fontaine, President of the French National Packaging Council and Sandrine Noel, Environment Manager of luxury saddlery brand, Louis Vuitton, went to the 168 year old British company in a ceremony held on Wednesday night (23.10.13) recognising the development of a ground breaking method of recycling previously unrecyclable paper cups.

Opening their Reclaimed Fibre Plant in the English Lake District in July at a cost of £5 million, the company reiterated their credentials for industry-leading innovation that leads the way in sustainable paper production. Separating the 5% polythene lining of paper cups, ubiquitous on high streets worldwide, from the 95% of reusable high quality fibre content has been lauded as a landmark development for the paper industry.

Mark Cropper, chairman of James Cropper plc, said: “As regular exhibitors at Luxepack events around the world, we know just how intense the competition is to create new and exciting ideas. That we have been recognised again for investing in ever more progressive methods of production is a result of our unrivalled pedigree, expertise, flexibility and innate curiosity.