launches digital interactive US beer guide

Posted on 6 Mar 2015 by Tim Brown

With the plethora of styles produced in the beer world today, finding the one you’d most like to savour can take some navigation.

But now, no matter whether you’re looking for an American amber ale, a pale ale, or a Vienna-style lager,—the Brewers Association (BA) website for beer lovers, can help you find what you’re looking for.

Each beer style is showcased in a variety of ways. A photo-rich quick hit overview offers a visual representation of all the styles. Turning the Beer Style Finder ‘on’ lets users sort styles by color, bitterness, alcohol and flavor.

The interactive beer glass images launch a dedicated page for each style, offering and overview of color, appearance, aroma and sensations, along with recommended food pairings, proper glassware, suggested serving temperature and commercial brand examples. The guide is accompanied by an introduction video and the most concise and systematic tasting sheet ever published.

For those who want to dive even deeper, an extensive text guide uses an alphabetical list of triggers—from alcohol to yeast variety—to help describe possible characteristics of a specific beer style.

“At we aim to provide beer lovers with exactly what they want to know,” said Julia Herz, publisher of and craft beer program director at the Brewers Association. “One of the best things about beer is the amazing variety of styles. From the beer beginner to geek from chefs to foodies alike these guidelines are presented in a groundbreaking new format designed for easy reference.”

The Beer Styles Guides are the result of a two-year review of the top beer styles being made in the U.S., cross referenced with both Brewers Association and the Beer Judge Certification Program guidelines. The list was pared down to 77 common U.S. beer styles inside of 15 style families with unique information added specifically with the beer lover in mind.

As the leading resource on craft beer, provides a number of educational tools for beer lovers and professionals including the free Beer & Food Course, Cooking with Beer Recipe Database, Beer 101, Beer Glossary, Craft Beer Seminars and more.