Global logistics firm DHL, which earlier this month announced plans to invest £156m into UK exports, has agreed a new five-year deal to sponsor rugby team Harlequins.
The deal, which will see the company become the Aviva Premiership club’s new lead partner, was announced this morning at a briefing held at The Shard in London.
It represents a further move into the sporting worl for DHL, after it was announced as a sponsor of the 2015 Rugby Union World Cup, as well as being the logistics partner of both Formula 1 and Formula E.
DHL Express UK and Ireland CEO, Phil Couchman said: “As a leading brand in world rugby, we look forward to seeing Harlequins’ future success on a global scale.
“Backed by a worldwide network and years of practice on the global playing field, this partnership’s a perfect fit for DHL internationally.”
Mr Couchman also told TM he feels DHL has made progress working with smaller companies as a result of support from trade bodies such as UK Trade & Investment (UKTI) and the British Chambers of Commerce (BCC).
“We’ve got a very close relationship with UKTI and the British Chamber of Commerce (BCC), something DHL has accelerated since 2011,” he explained.
“Combining them with us as a company, we’ve been able to visibly see where we’ve been able to grow our export, particularly in the smaller customer base.”
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