Export boost for medi firms

Posted on 18 Dec 2009 by The Manufacturer

Nine UK SME medical component manufacturers celebrate securing an estimated £1m export sales in three days at the ComPaMED 2009 medical technologies show in Dusseldorf.

The nine companies were displaying in Medilink West Midland’s British Pavilion at the show. Advantage West Midlands and UK Trade and Investment helped to orchestrate the Pavillion.The event was attended by 16,000 people over three days.

“At a time when many manufacturers have been hit hard by the weakness of the UK economy, £1million of sales is well worth travelling to Germany for!” said MedilinkWM CEO Tony Davis.

“Manufacturing in the UK still has a strong reputation in Europe and beyond for quality and innovation, and the nine companies on our stand were particularly impressive. Normally this type of show would be out of the reach for UK SMEs, or at the very least would require significant investment. This kind of sales success just proves how valuable it can be to invest in marketing to overseas audiences, and I hope other manufacturers can see the return they could hope for by taking advantage of a shared, sponsored stand.”

One of companies in Dusseldorf was the UK’s largest independent supplier of silicone, Primasil Silicones. Caroline Herdman, medical division manager, said: “No other show delivers this quality of leads from around the world and its incredibly valuable for an SME to be able to reach so many influential people in one place.

“ComPaMED is a unique chance for Primasil Silcones to be seen on an international platform and to meet with the UK’s Commercial Officers. They have so much to offer a company like ours, once they know who we are and what we do, and they have been able to provide essential market information that we can use to drive export sales.”

Another that made that the trip was Coventry-based ITCM which makes custom machinery for packaging and processing. New business development director Simon Strothers, said: “For us, the big wins at ComPaMED were the valuable sales leads, opportunities to meet with the UK’s Commercial Officers and the chance to showcase our work to Lord Darzi. These national figures can seem out of reach for a company of our size, but they have been an untapped resource that will now make a real difference to our business.”

The ComPaMED event, which ran from November 17 to 19, is a specialist medical devices exhibition which is part of a four day collective of events called MEDICA. All in all, MEDICA had 138,000 visitors over a four day period.