Georg UK capitalise on soaring sales in aerospace and rail

Posted on 8 Jul 2015 by Jonny Williamson

Wolverhampton-based machinery manufacturer, Georg UK has embarked on £500,000 investment drive off the back of a 40% rise in turnover last year.

Established in 1987, the company designs, builds and installs special purpose turnkey machinery, and has seen particular demand for its aerospace test equipment.

It has been supported by the Business Growth Service’s Manufacturing Advisory Service (MAS) with diversification plans and a new sales and marketing strategy.

Georg  UK Engineering
Established in 1987, the company designs, builds and installs special purpose turnkey machinery.

Managing director, Neil Wyke commented: “We are investing now because we can see the opportunity out there in the marketplace.

“We have put money in to improve our electronic systems; hardware; software, and new machine shop equipment and we think there are a couple of big years ahead.

“Business Growth Service has been working with us on marketing activity and looking into new business areas and hopefully this will begin to reap rewards.”

Wyke said central to growth plans at Georg UK is expanding and investing further in the electronic controls side of the business to raise its technical capabilities.

The company – which employs 26 people in the region including five apprentices – has a recent history of diversifying after decades specialising in custom-built special purpose equipment and total solutions.

It has developed from its traditional background of steel and aluminium process equipment into its current position as an all-round service and special machine supplier to many areas of industry.

Georg UK currently manufactures coil processing equipment and aerospace test equipment, while also offering project management services, with engineers on hand to solve a multitude of problems. This joint approach recently led to a large new order from a significant player in the rail industry.

The company also provides 2D and 3D engineering design, installation, servicing and after sales.

Business Growth manager, Jas Bahra added his support: “We have worked with Georg UK for many years now, getting under the skin of its business and identifying where external expertise can help it unlock its potential.

“The most recent support has been around diversification and sales and marketing, all geared towards widening its customer base and penetrating new sectors…nuclear is one example.”

He concluded: “Another element of the Business Growth Service approach is our ability to signpost companies to other areas of advice and guidance. In Neil’s case this involved providing several connections to Universities and links to potential buyers.”