The Manufacturer and industrial marketing specialist Intergage have launched a survey to measure the industry’s attitudes towards business development and marketing.
The annual Marketing In Manufacturing survey will reveal exclusive insights into:
- how manufacturers invest in marketing
- the industry benchmark for marketing budgets
- which marketing activities are most successful
- which strategies other manufacturers plan to invest in over the next 12 months.
Intergage will share the results of the survey with participants in an exclusive report due to be published in September 2020. This will be an invaluable resource for manufacturers looking to improve their digital marketing. It will allow participants to measure themselves against industry benchmarks.
Manufacturers who take part will also be eligible for a FREE digital marketing competitors report. The report will undress your competitors and reveal their digital marketing secrets, including:
- your market share is compared with your competitors’
- how and where your competition is advertising
- how you compare with your competitors in Google search
The survey follows the latest Directors’ Forum which made it clear that industrial businesses face walking a tightrope between conserving cash and reinvesting to spark growth.
However, with as many as 93% of all B2B purchases starting with an internet search, those companies which are not already investing in marketing are behind the curve. Investing now means businesses can position themselves to take advantage of the growth on the other side of the difficult times ahead.
The average 40% decrease in spend on business travel and face-to-face events – together with the government’s bounce back scheme – also present more opportunities to reinvest and become more productive.
The Marketing In Manufacturing survey will help industrial businesses to gauge:
- how they should be investing in marketing
- how other manufacturers plan to evolve their marketing strategies.
The sales and marketing world has experienced a huge shift in the last 10 years. B2B businesses are no longer able to rely on prospects getting in touch through traditional means.
Today’s buyers are empowered by 24/7 access to online information. They self-educate to the point of purchase and want to speak to suppliers on their terms. Three-in-four B2B buyers say that gathering information online on their own is better than interacting with a sales representative.
But just having a website is no longer enough. As discussed in a previous article, manufacturers need to use digital tools and strategies to win prospects and online market share.
So, how can you do that for your business?
Get exclusive insights and learn how to boost your marketing performance by taking part in the annual Marketing In Manufacturing survey. We’ll share the exclusive results with you first in a report set to be published in September 2020!
Who Is Intergage?
Intergage is a specialist B2B digital marketing agency. It has been engineering marketing solutions and manufacturing sales opportunities for more than 20 years.
Intergage works with clients (typically engineers and manufacturers) to make them magnetic to their target customer, using inbound marketing and automation tools to generate leads and boost business growth.
