The Government launched GREAT yesterday - a campaign to promote the British education system, the business-friendly environment and the benefits the country can offer to foreign investors.
Promoting themes such as knowledge, sustainability, countryside and creativity, the campaign hopes to benefit British businesses by highlighting favourable business conditions that will allow start-ups to flourish.
Prime Minister David Cameron announced the campaign during a trip to New York, where he said: “This campaign is simple. There are so many great things about Britain and we want to send out the message loud and proud that this is a great place to do business, to invest, to study and to visit.”
Working with UK Trade and Investment (UKTI), the Foreign Office, Visit Britain and a number of other government departments will ensure that the most is made from tourists that visit Britain during the 2012 London Olympics, and that the benefits last for the years afterwards as well.
Business Secretary Vince Cable said that the Government wanted to “highlight the opportunities for world-leading businesses with global ambition to invest and grow in Britain.”
Minister for Trade and Investment, Lord Green commented: “I am determined that we make the most of 2012 to promote brand Britain and deliver long-term economic benefits for the whole country. The GREAT campaign will be an important part in achieving that goal.”