How can digital transformation help manufacturers deliver better customer experiences (CX)?

Posted on 11 Apr 2024 by The Manufacturer

In recent years, companies across all sectors have faced significant disruptions, ranging from evolving customer preferences to demand fluctuations and complex planning systems. This has compelled businesses to reassess their growth strategies. With global dynamics in flux, modern manufacturers are under pressure to expedite their digital transformation initiatives.

Today, eCommerce and social commerce have gained widespread traction across various industries, including manufacturing, which, like others, has adapted its operations to navigate the challenging landscape. A notable shift towards direct-to-consumer models has emerged as manufacturers streamline their supply chains and enhance the value they are delivering to customers. However, alongside this trend, many manufacturers…

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