How to fix Britain

Posted on 8 Nov 2012 by Tim Brown

Lead interview November 2012 - Lord Digby Jones

“If fundamental reform does not take place then we are dead in the water.”Digby Jones, Baron Jones of Birmingham is not a man for grey areas learns Will Stirling.

Our country has declined to such a state that it is in serious need of fixing, but we do have the framework on which to base our fightback.” So begins Fixing Britain, Lord Digby Jones’ book that the former trade minister wrote “to commit into words what Britain needs to do to compete in Asia’s century”.

Patriot and business guru Digby–Baron Jones of Birmingham, known to many simply as Digs, is one of the most colourful characters in British business having had an extraordinary career spanning law, corporate finance, lobbying, government and overseas trade.

He led the CBI from 2000 to 2006, was Minister of State for Trade and Investment from 2007 to 2008 where, his biography says, he “changed the way that UK Trade & Investment was perceived in delivering a record year for inward investment and expanding the UK’s presence in all major international markets.”

Fellow Brummie Howard Wheeldon, director of policy at the aerospace, defence and security trade body ADS, describes him as “the great motivator of our time; a man justifiably proud of his achievements and yet one who remains equally determined to see British industry once again lead.”

Digby is a guy you’d want on your team. But his short period in government was enough to confirm the scale of the task required to re-build Britain.


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