Ideal Heating is spreading festive cheer this season with its first-ever Christmas jumper campaign, raising funds for homelessness charity Shelter UK. The limited-edition jumper is available to pre-order now through Ideal’s Connect platform, with 80% of every sale going directly to support families in need.
Only around 200 jumpers will be released, so installers are encouraged to act fast. Each jumper can be redeemed using Connect points, with Ideal Heating covering all postage costs. Pre-orders give installers the chance to wear their festive knit on site, during winter call-outs, or at their Christmas night out.
Luke Pykett, Head of Marketing at Ideal Heating, said: “We spend our days helping installers keep people’s homes warm. Shelter’s work is a reminder that for too many people, that basic need is still out of reach. The Christmas jumper campaign is a practical, positive way for our community to help keep people safe and warm this winter.”
Shelter UK warns that every 12 minutes, a family in England becomes homeless, with children particularly affected. There are currently 172,420 children living in temporary accommodation. This campaign aims to give families the support they need at a time when the charity’s frontline advisers are dealing with urgent calls every day.
The jumpers are available in sizes Small to XXXL, with Ideal Heating’s ASMs also wearing them at trade counters throughout December to encourage installers to join in.
This is the first time Ideal Heating has run a festive jumper initiative, and the team hopes it will become an annual tradition, combining holiday spirit with practical support for those facing homelessness.
Installers are encouraged to log in to Ideal’s Connect platform, pre-order their jumper, and wear it with pride throughout the festive season – helping to keep families safe and warm this Christmas.
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