IMI Precision Engineering is championing the inventiveness, imagination and innovation of the engineering world with the launch of a brand new campaign.
The Man’s Most Marvellous Machine’s campaign looks to celebrate everything that is amazing about machinery and automation.
Man’s Most Marvellous Machines aims to drive awareness of IMI Precision Engineering’s extensive range of pneumatic motion control and fluid handling solutions.
It also shines a light on the instrumental role its specialised support and components play for customers, who tackle some of the world’s most demanding engineering challenges.
As part of the campaign, IMI Precision Engineering has developed a dedicated microsite that features awe-inspiring machines from history and inspirational customer case studies. In addition, it highlights IMI Precision Engineering’s ingenuity in product development, as well as teasers of new products and services.
European marketing director at IMI Precision Engineering, Mark Stevens explained: “The launch of Man’s Most Marvellous Machines is the result of months of research and planning, and we’re delighted to finally unveil the campaign.
“We know engineers are passionate about their machines and we want to celebrate the way in which machinery changes our world.
“As creators of motion, we work hand-in-hand with our customers to develop solutions which ignite imagination. Our customers have some truly inspirational engineers and we’re really proud of the incredible minds we also have in-house.
“Our engineers have a wealth of industry specific expertise and are committed to constantly developing new world-class, high-performance components that ultimately improve operations for our customers.
“It’s not just the solutions we develop; we recognise the importance of fantastic service too. We are focused on shaping the future of our customer service through our market-leading technical support and rapid next day delivery.”
For more information about IMI Precision Engineering’s Man’s Most Marvellous Machines campaign, visit www.mostmarvellousmachines.com.