In praise of food and drink ‘Made by Britain’

Posted on 7 Jul 2011 by The Manufacturer

The Food and Drink Federation has urged British manufacturers producing foodstuffs to join the 'Made by Britain' initiative launched by the Government.

Yesterday (June 6), Business Secretary Vince Cable launched the Made by Britain initiative, a competition of sorts that is designed to display the UK’s design, innovation and manufacturing expertise.

Likening the initiative to a ‘virtual Crystal Palace’, Mr Cable said that government will throw support behind apprenticeships, behind the new Technology Innovation Centres and channel support through the Regional Growth Fund.

The project is a collaboration between the Associate Parliamentary Manufacturing Group, of which FDF is an associate member, and the Royal Commission. All 650 MPs in the House of Commons have been asked to nominate a product that is manufactured in their constituency. The objective is to draw up a diverse and comprehensive picture of contemporary British industry.

So far four iconic British food products have been nominated including: United Biscuits Custard Creams, Young’s Fish Fingers, McCain Smiles and Laddies’ Ice Cream.

Director of communications at the Food and Drink Federation Terry Jones said: “We are delighted that 10% of the initial submissions were food products, symbolising the affinity that MPs feel for our products and the companies that are manufacturing in their constituency.

“With the geographic spread of our food and drink manufacturing industry there is the opportunity to lead the way and profile some of our most iconic products in this initiative,” he added.

John Stevenson MP, chair of the All-Party Parliamentary Food and Drink Manufacturing Group, who has nominated the classic custard cream which is manufactured in his constituency of Carlisle said: “This initiative sets all of the UK’s MPs the task of choosing a product from their constituency to show their support for UK manufacturing.”

He also said that “many MPs have already seized the challenge but I am calling for more MPs to nominate their favourite locally produced item so we can display a modern Great Exhibition in time for the Queen’s Diamond Jubilee next year and ultimately create closer local MP-manufacturer relationships.”

TM was at the launch of the Made by Britain initiative on Wednesday, go here for a report on the event.

George Archer