Intel at CES 2016 announces digitisation of sport

Posted on 6 Jan 2016 by Tim Brown, Aiden Burgess

At CES 2016, Intel yesterday showcased the vast power of technology to deliver new insight for athletes and sports enthusiasts alike.

Transforming the way people train, watch and compete in sports, at CES 2016, Intel CEO Brian Krzanich, announced a series of exciting collaborations with leading industry brands that will use technology and data analytics to benefit people’s overall fitness and athletic performance and also improve the viewing experience of the armchair athlete.

Intel chose CES 2016 to reveal that it plans to work with ESPN and Red Bull  to design Intel-powered solutions that empower athletes and bring amazing viewing experiences to life, and joint efforts with New Balance and Oakley to improve and advance the tools people use to be more active.

“With people choosing experiences over products more than ever before, Intel technology is a catalyst to making amazing new experiences possible, and ultimately improving the world in which we live,” said Krzanich.

Intel goes Xtreme

Mark McMorris in flight and Intel engineer Stephanie Moyerman observing realtime data test - image courtesy of Intel
Mark McMorris in flight and Intel engineer Stephanie Moyerman observing realtime data test – image courtesy of Intel

Intel announced a collaboration with ESPN to showcase the latest technology set to add new levels of data-powered insights to the feats of athleticism at X Games Aspen 2016.

The tiny, low power Intel Curie module will be integrated into the Men’s Snowboard Slopestyle and Men’s Snowboard Big Air competitions to provide real-time data on athlete performance such as in-air rotations, jump height, jump distance, speed, and force on landing.

This access to new data will provide athletes with greater insights into their performance, provide additional metrics for on-air analysts, and change the fan experience both at home and in the stands.

Red Bull Media House CTO Andreas Gall joined Krzanich on stage to demonstrate how athletes and spectators can get information about the performance instantly with the help of Intel Curie technology, with the promise of more announcements to come in 2016 and beyond.

Intel is also working with Replay Technologies to deliver completely new viewing experiences for sports fans on broadcast, in the stadium, and in the home. Using Replay’s freeD technology designed for Intel platforms, sports fans will be able to re-watch key moments of sporting events from nearly every conceivable angle and share a custom created clip with the world. FreeD takes advantage of 6th Generation Intel Core processors and Intel server technology.