Jaguar has announced a further 300 employees are to be made redundant from its Halewood plant on Merseyside.
The company, owned by Indian conglomerate Tata, said it is going to stop producing its X-Type model at the site, home to 2,000 employees, by the end of the year. It will also commence a three-week production shutdown in September.
Jaguar Land Rover chief David Smith blamed a 28 per cent fall in sales for the iconic British brand in the last ten months.
“Our industry has been especially badly hit by the recession and the premium sector more than others,” he said. “Ceasing production of the X-Type early, with further redundancies and temporary shutdowns at Halewood is necessary to protect our other investment plans.”
Jaguar Land Rover has already made significant redundancies at its plants in the West Midlands since the downturn began, including 450 in January of this year and 850 last October.