Jaguar Land Rover breaks its UK sales record

Posted on 12 Dec 2012

Sales at luxury-car maker Jaguar Land Rover increased by 14% in November as it broke its UK sales record.

It sold 29,893 cars in November, with sales increasing in by 43% in China, 15% in the UK (15%) and 12% across Europe.

Phil Popham, director of group sales at Jaguar Land Rover described it as “a record breaking performance in our home market.”

However, Jaguar Land Rover has a sales dip in North America of 7% and blamed “increased competitive conditions.” In other words, people bought different cars.

The rise was largely carried by the popularity of the Range Rover Evoque, with a sharp sales rise of 39%, as Jaguar sales slumped ahead of the release of new models.

During the first 11 months of the year Jaguar Land Rover has sold 324,184 vehicles. This 32% increase compared to last year has seen in tie up with Chery Automobile in China to set up a new factory to avoid high import taxes and it is currently in discussions to open a plant in Saudi Arabia.