The luxury car maker will create 1,100 new jobs at its Castle Bromwich site, after hiring 8,000 people in the past two years.
The additional staff, which join the ranks of the 8,000 the company has hired in the past two years, will produce the new Jaguar XF Sportbrake car among other models.
JLR chief executive Ralf Speth said: “We will continue to invest in new products, develop new technologies and enhance the skills of our employees.”
The company’s decision to take on workers at the Castle Bromwich plant is expected to support thousands of jobs in the UK supply chain, as JLR also confirmed its determination to heavily invest in innovation in the next five years.
Business secretary Vince Cable commented: “This expansion is a clear demonstration of Jaguar Land Rover’s continuing commitment and investment in the UK.”
In the first six months of the year, Jaguar Land Rover recorded a 19% rise in sales compared to the same period in 2011.
Commenting on the expansion of the JLR’s model range, Mr Speth said: “These new models will attract new customers to the brand as we look to expand our global reach and further enhance our position in the market.”