Juice pioneers saluted

Posted on 14 Oct 2010 by The Manufacturer

Sainsbury’s and Coca-Cola were among the big winners at the World Juice Awards, held this week in Geneva.

Sainsbury’s picked up the Award for Best New Juice Product for their chilled apple and boysenberry juice, packed by Princes in the UK under the Sainsbury’s brand,

The Coca-Cola Company in Turkey won the Award for Best Innovation in Juice for their Cappy Ramadan Sherbet – a limited edition juice drink flavour launched only for the Ramadan period which is based on a traditional sherbet based drink.

The product taps into several growth opportunities in the food and beverage market – seasonality, nostalgia and focusing on specific local consumer demand.