Land Rover send staff on their travels

Posted on 22 Aug 2008 by The Manufacturer

Land Rover has moved 284 staff from its plant in Solihull to sister-company Jaguar’s nearby factory in Castle Bromwich as production of the ‘Chelsea tractors’ slows due to a dip in demand.

There was a 38 per cent month-on-month drop of new Land Rovers registered in July as consumers sought greener, more fuel-efficient vehicles.

By agreeing to the switch, the workers were guaranteed their jobs for at least two years.

A Land Rover spokesperson said: “It’s part of the deal that we have (between Land Rover and Jaguar) and they were all voluntary moves. Production fluctuates between the two brands and this is a good business way of dealing with those changes.”

The staff are to join the production team on the Jaguar XF. Both the Jaguar and Land Rover brands were acquired by the Indian firm Tata in March of this year.